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NCAA Tournament: The Money Behind The Madness

Did you know?  CBS paid $16 million for the rights to the NCAA Tournament back in 1982.  The latest contract, signed in 2010,  was in the billions of dollars. Read on to see how the tournament has become big business and a favorite of advertisers – courtesy of Ticket City.

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March Madness And The Games That Defined It

Did you know?  What started as a term applied to Illinois high school basketball back in the 1930′s wasn’t applied to college basketball until the 1950′s.  Read on to see the history of the term –  ”March Madness” - courtesy of Ticket City.

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From Eight to 68 – How March And Madness Came To Be

The NCAA Tournament tips off tonight with two play-in games.  This year marks the 75th anniversary of the tournament.  How did something that started in 1939 with eight teams grow into the 68-team behemoth it is today?  This bit of NCAA Tournament history comes courtesy of Ticket City.

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